My Wired.com Interview
Wired.com interviewed me the other day on the subject of Augmented Reality.
Here is the article, which is currently the featured story on the site. – “If You’re Not Seeing Data, You’re Not Seeing.”
Being a huge Wired fan since the inception of the magazine it was a thrill to be directly contacted by them for my perspective on the dawn of the AR industry. I was asked specifically about the product mix focus for Ogmento, so I hinted at the fact that we are in talks to create mobile marketing campaigns around some major movies and toy lines.
I was slightly miss-quoted on the comment “In 2010 every blockbuster movie is going to have a mobile AR campaign tied to it.” I am not in the position to speak for “every” big movie marketing campaign, but I did share that all of the major movie studios we have met with love the possibilities of mobile AR. It is certain we will see a lot happening in the movie marketing space by end of year and into next.