MEET BRIAN SELZER
Advisor, Consultant, Producer, Creator, Designer, Innovator, Speaker, Futurist, Proud Dad
I love to help companies, creators and brands unlock their full potential through augmented reality, immersive media, games and gamification.
As a founder of the first VC-backed AR gaming company, and the creator of the first location-based AR games, I thrive interweaving digital and physical in a way that manifests joy.
Whether it’s a game, a mobile app, an AR experience, a spatial world… my passion and expertise is in bringing cutting-edge products to market that achieve deep engagement, activate positive transformation, illicit raving-fan loyalty, and level-up the human experience.
Clients / Partners have included: Apple, Marvel, Google, Nike, Microsoft, Pepsi, NBA, Paramount, Warner Brothers, Universal, Red Bull and others.
Brian Selzer is a globally recognized mobile and immersive media executive, advisor, producer & entrepreneur. Pioneering for 20+ years in digital/mobile media, the past 10+ years in immersive tech (Augmented Reality / Mixed Reality), his professional credits include managing Marvel’s mobile business, co-founding Ogmento, the first venture backed AR games company, and serving as Vice President of Business and Product development at DAQRI, a leader in AR for enterprise.
Brian Selzer has worked with clients such as Microsoft, Sony, Fox, Marvel, EA, Activision, Warner Brothers, Pepsi, Nike, Lego, NBA and many others and has led teams behind the creation of apps such as Spider-Man, X-Men, NBA, Halo, Paranormal Activity and many others. He has been interviewed by many publications including Wired, LA Times, USA Today, Wall Street Journal, Hollywood Reporter, Venture Beat, TechCrunch and Forbes. Brian founded Augmented Reality Los Angeles (ARLA) in 2010. He was featured in the 2011 documentary “Ctrl+Alt+Compete” (about tech-entrepreneurs), and in the 2013 book “Mad Men of Mobile” (interviews with innovators in the mobile app industry).
Living at the intersections of storytelling, immersive tech (AR/MR/VR) and human potential, Brian is a recognized speaker at industry events and a sought after advisor on augmented reality initiatives, location-based services, immersive technologies, emerging media platforms, games, gamification, and the future of entertainment.
Brian lives with his wife and daughter in Los Angeles. He loves to spend time with family and friends, and enjoying the California coastal lifestyle.
Brian Selzer began his career in the comic book industry, first helping to revitalize classic Harvey Entertainment brands, such as Richie Rich and Casper the Friendly Ghost. Sticking with comic books, and looking to the future of digital content distribution, he moved on to serve as Vice President of Interactive for Top Cow Productions, the third largest comic book publisher in the US. While there, Brian led the developed of the award-winning TopCow.com web site and e-commerce site, and established a new marketing and distribution model for the company. Top Cow’s comic book franchises went on to sell record numbers, and have become film, television and video game projects, such as the live action television series, Witchblade and the console video game, The Darkness.
In 2000, Brian’s entrepreneurial spirit led to him co-founding Eruptor Entertainment. Eruptor would go on to become a venture-backed leading digital entertainment and gaming company, where he created and produced over twenty-five online shows and fifteen wireless applications including such franchises as Jonni Nitro, The Marty Show (sold to MTV), and PortaPets which was featured in the Wall Street Journal and Wired Magazine.
As Chief Content Officer for SuperNation, LLC, Brian spearheaded content development for the Superdudes.net, a Youth Empowerment Social Gaming Portal, which was acquired by Fox Interactive in 2005. Press, such as CNN, Yahoo, USA Today, and others recognized the site for its achievements in social media content and technology (early avatar engine, multiplayer games, real-world missions, etc). The website had over 1 million active members within it’s first year, and continues to have loyal fans longing for its return.
As mobile device capabilities advanced, becoming a natural extension of digital content distribution, Brian made the move to spearhead Marvel Mobile at Hands-On Mobile (formerly Mforma). As Senior Director of Marvel Mobile he supervised worldwide strategic launch and ongoing development / management of Marvel Entertainment’s mobile business; expanding brands such as X-Men, Spider-Man and Fantastic Four into the mobile media landscape with numerous games and personalization products. He also spearheaded development of the Marvel Mobile web and WAP portals, positioning them to serve as direct-to-consumer distribution / marketing channels, and community hubs for all things Marvel.
In 2006, Brian had the opportunity to work with the legendary Nolan Bushnell, founder of Atari and the creator of the first video game, Pong. He was brought on to spearhead the next stage of content development for Mr. Bushnell’s new social gaming restaurant concept, uWink.
In 2007 Brian began working with Blockade Entertainment, the first animation studio of its kind to create and distribute compelling 3D animated content through the utilization of video game engines and assets. The Studio produced content for EA, Hasbro, DC, Warner Brothers, Sony and others. While there he spearheaded the launch of Mashade.com – a video game trailer mashup site (partnered with IGN.com), and Instafilms.com – a “machinima for the masses” play allowing users to create high-quality CG animation instantly online.
In 2009, Brian founded Ogmento, a company committed to the new opportunities opened up by Augmented Reality (AR) technology. With industry veterans from the mainstream video game and entertainment industry, the company brought to market new technologies and experiences that applied computer-generated content to live-video streams, leveraging advanced location-based, interactive, and social media technologies. Ogmento partnered with some of the leading technologists, artists, game designers, brands, and university labs globally. Projects include Paranormal Activity: Sanctuary, NBA: King of the Court, and Halo: King of the Hill. Partners include Sony, Microsoft, Pepsi, 7-Eleven, Paramount, General Mills and others.
Brian joined DAQRI in August of 2013, as their Vice President of Business and Product Development. The company expanded aggressively into several industry verticals (entertainment, marketing, enterprise, health), and positioned itself to capitalize on the advancement of AR as a leader in wearable devices and head-mounted displays. Brian become interested in BCI’s while working at DAQRI, and in 2017 moved on to become the VP for Business Development at Neurable, an early consumer-facing BCI company, changing how people will interact with the world around them.
Today, Brian continues to focus on emerging business models, partnering with Fortune 100 companies to further evolve the way we live our digital lives. Through his company, BlueSe7en, he thrives working with impact-driven companies, entrepreneurs and change agents that strive to end human suffering and enhance human potential utilizing XR and Web3 technologies. His passion to deploy high-end immersive media experiences continues, designed to captivate, motivate, activate, educate, celebrate, and elevate the world.