I was interviewed a couple weeks back by Tish Shute for her UgoTrade.com blog. Tish is a very strong supporter and voice for our burgeoning Augmented Reality Industry. She has been doing a series of feature interviews lately with all the major companies in the AR space. If you are new to AR, I highly recommend diving into UgoTrade for a truly inside perspective on things.
As for my interview, we spoke about AR from a bit of a Hollywood angle. Since I have been in a lot of studio meetings lately for Ogmento, touting our mobile Augmented Reality services, I shared a bit of insight on things from that perspective.
Here is an excerpt:
Brian Selzer: Hollywood creatives caught the AR bug before they knew what AR was. Look at science fiction movies and video games to see AR everywhere. Terminator, The Matrix, Minority Report, Iron Man.. the list goes on. Look at any video game with an integrated heads-up display. It’s clear Hollywood loves AR. It’s only been in the past few months though that the light bulb has been lit and Hollywood is seeing that the software and hardware are here today to deliver these types of AR experiences in real life (to a lesser extent of course, but the path is getting clear). So yes, the buzz is here and it’s strong. With that, we all have to be prepared for the good, the bad and the ugly as AR goes mainstream.
It certainly goes to show how young this industry is when Ogmento and Total Immersion are currently the only AR companies based in Los Angeles. It’s very exciting to be the only company right now demonstrating a natural feature tracking (markerless) iPhone experience in Hollywood. We are in talks to bring some very big brand and properties to the mobile AR space. The goal is to deliver experiences that create added engagement and value to the consumer.